Description: Projects developed within the scope of EDiT's User Experience and User Interface Design Course.
Kramer's Pizza Joint, a pizza place with online ordering and delivery.
ZU: one stop shop for your best friend, reworking the corporate identity of a well-known premium pet shop.
ZU: one stop shop for your best friend, reworking the corporate identity of a well-known premium pet shop.
Output: Two prototypes (mobile + web) for KPJ and ZU.
Methodology: Stakeholder interviews + content strategy + comparative analysis, user interviews + surveys, user personas, card sorting, user flow + experience mapping, IA, high fidelity prototyping, usability testing + cognitive walkthrough.
Both projects followed standard methodology of a UCD process regarding product definition, research, analysis, design and validation stages. KPS's idea was more lenient as functionality and design were mostly left to our preference. ZU's concept was a bit stricter as it followed an extensive stakeholder briefing. Plus, being a redesign of an existing product, it implied a different approach. Among the used methodologies, a comparative analysis was employed to better understand valid competition already on the market, and after brainstorming a few ideas, user interviews and surveys were conducted to validate concepts and understand possible user wants and needs, stemming user personas from the process. Understanding the content and pairing it with a card sorting exercise, an idea of the information architecture that would later be used was achieved. Prototypes were tested through usability testing with other users and cognitive walkthrough sessions.
